Cisco has a proven track record of successfully capturing market transitions. Beginning in 1997 with the reality that Voice and Video would all be one, moving to the Networks of Networks in 2000 and the Network becoming the platform for all related technologies and the core of customer solutions, and the most recent market transition of Collaboration and Web 2.0 technologies.

We owe much of this to our customers - as listening to their needs, ideas, challenges, etc. help define the future and what is needed for their success. Customers guide our strategy and we stay ahead of market shifts so that we are ready to help our customers evolve, as their industry and needs evolve.

As market transitions evolve so do our product offerings - all to best meet customer needs.
Over time, Cisco has evolved from Enterprise and Service Provider solutions to addressing customer needs in many other segments including Small, Consumer and Commercial.

The network has truly become the platform for providing one seamless, transparent customer experience.

As a result, Cisco and Cisco technology is changing the way we work, live, play and learn.
We strive to be "Best in the World" and "Best for the World" - offering solutions that meet customer needs, exceed their expectations and contribute to the world in a positive way.

Connecting and collaborating with others is a key element of Cisco's culture. Making the world a smaller place through technology and using it to enhance life experiences. That's the "Human Network" - a place where everyone is connected.